A plethora of options are available when it comes to Adsense sizes. The textual banner is the most common, but you can also have units with images, videos or even search queries. And, if you want to make the most of your income, you want to take advantage of these different formats. However, even with these advantages you want to make sure the format is a good fit for your site. Some webmasters opt for the most basic Adsense size, where they are given a square with text links. You might want to go in this same direction if you want to limit how much advertising your site displays.
Best Google Adsense Sizes
If you want a bigger advertising space, you can take advantage of a larger Google ads size. Consider their 720 x 90 banner. Also known as a leader board, this unit is about the size of a header. In other words, it will take up about a third of your screen. If this is too big, there is the 468 x 60 banner. This is considered a more standard size in the Internet marketing world.
Next on the list is the top-down Google Adsense ad size. These display ads vertically. The largest of these units is the 160 x 600; the smallest is 120 x 240.
The smallest units are the Adsense squares, each of which come in different sizes. The biggest is 336 x 280. It tends to be the most profitable for publishers.
The other squares range from 125 x 125 to 300 x 250. Obviously the 125 x 125 is the smallest, and it only displays 1 ad at a time. Depending on the content of your site, this could actually be more profitable than the other units, because readers are exposed to just one offer. Yet, this does not mean that the traditional Adsense ad cannot be successful. Since they show at least six ads at a time, there is a greater chance that readers will find an offer of interest.
Another option can be found with Adsense’s unique search unit. With this ad, a Google search box is placed on your site. If your readers make a search using this box, you will get compensated. Such is the case even if they are researching content on your site In fact, many article networks make a killing using the Google search box in their directories.
Finally, there are the miscellaneous Adsense units. These will allow you to do display a variety of units, ranging from YouTube videos to mobile phone ads.
In conclusion, there are many selections for Adsense sizes. And through these selections, you are given more power for making money. Just make sure you keep an open mind with everything. Test out different units in various areas. If one performs well, but does not look as attractive, you may want to continue using it anyway. Remember, when it comes to Internet marketing looks do not always matter. While you want your site to be as attractive as possible, do not be so worried about appearance that you ruin your income opportunities.
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335 * 250 format is the best one in my view.
As you can see at my blog I am using 250*250 and it works best for me.
Thanks!