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Email newsletters are coming back into style. Unfortunately when they originally began a few decades ago, they did not have the same challenges that they encounter today. The biggest opposition to your effective email newsletter is spam. Spam has made subscribers leery of emails, which means that you may have to try a few of… [Continue Reading]
Every business experiences cycles of sales; all have busy seasons and slow seasons. Some have to wait until the job is done to get paid. For whatever reason, your sales will have natural rhythms. In order to stay in business, it is necessary to be prepared for the rhythms of sales. The right marketing techniques… [Continue Reading]