Web spam. We all hate it. One particular form of this that annoys me the most is keyword stuffing. There’s little as annoying, in digital terms, as visiting a website to find that the text is just stuffed with the same keywords over and over to a point that is becomes nonsense.

This is leading to a common misconception that SEO is the cause of poor quality content on some websites. Any ‘good’ SEO will tell you this certainly isn’t the case. So just how do you go about making your content work hand in hand with search engine optimization?

Give Google What it Wants!

Google and the other search engines want to present the best quality and most relevant content to the searcher, according to what they are looking for. So give Google what it wants! Provide high quality content that related specifically to the keywords you target. Content is what your users are on your blog or website for in the first place.

Meaning First – SEO Second

Web content always needs more than one draft! Use the first draft to get your key points and message across, wthout focusing on the SEO element too much. Then go through the content you’ve written to insert the appropriate headers, structure it for search engines and ensure you’ve actually used your keyword within.

Keyword Rich – Not Stuffed

Yes, of course you need to use your keyword in order that search engine crawlers can ascertain that your content is relevant for it. But overusing could lead to your page actually being penalized if it comes under manual review. Add to that the fact that your users, whether generated through SEO or other means, are unlikely to return if your content is poor. Read your content out loud to yourself before you send it live and ensure it sounds natural. Over use of keywords can really make an article or sales copy difficult to read. You’re writing for a human audience, remember, not for bots!

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One Response to “Making SEO Work WITH Your Content”

1. custom-web-design says:

   June 27, 2010 at 11:48 PM

   Yeah you are absolutely right…try to embed your keyword in content in such a way that looks originally the part of content….