I am by no means new to the blogging world. I’ve been working at this gig for over a decade now. Although I’m proud of my hard earned title of “expert” (are there even experts in the online world?), I wasn’t always this brilliant and knowledgeable about the world of blogging. Believe it or not I was once a newbie just like you and had no clue what I was doing.
When I first began blogging I made all the typical newbie mistakes; fell for all of those flashy scams. My failure at first turned out to be good thing because it really brought me back down to reality. I decided to research as much as I could about blogging before I gave it a second chance.
I was immediately hit by a wall of information so thick that I was completely overwhelmed. The amount of information that was needed to make a blog successful seemed never ending: SEO, keywords, Meta tags, and on and on. There were hundreds of SEO professionals all teaching different things all promising that there tips are the best. This was about ten years ago, I can’t even begin to imagine the situation now.
Ok here’s the deal. Is SEO important? Yes, it does have it place. SEO will help your site rank high in the search engines. But honestly, all you need is the basic fundamentals of SEO: put your keyword in your URL and on your pages. That pretty much sums it up. If you truly want to rank up in the search engines, especially for Google, then there is only one word you should be focused on: backlinks.
It really is that simple. The more backlines you have, the higher up you will rank in search engine results. The more backlinks you have, the higher your Page Rank will be. Google uses backlinks to determine the relevance and authority of sites. As you begin your career blogging you will have dozen and dozen of SEO experts offering you amazing results for hundreds of dollars. Unless you just like wasting your money, then I would steer clear of those offers.
So I’m going to do a quick break down of everything you need to know about backlinks:
1. Every backlink helps.
It doesn’t matter if it’s from a trashy blog to the Wikipedia. Every link will help increase the relevance of your site. (As long as the link is dofollow off course)
2. Some links will help you more than others
As you start your link building campaign, you need to understand that not every link is created equal. While links from sources such as blog comments help, they won’t be as powerful as links from a post in a PR 7 site.
3. Use relevant anchor text when linking
Anchor text help Google decide what your blog is all about. Using your keywords in the anchor text will help you rank up for that keyword.
4. Backlinks are kings
One backlink to a site without SEO will get index by Google much quicker than the best SEO site in the world. You’ve probably heard the saying “content is king.” Well to rank up in Google’s world, backlinks are king.
Here are some great ways to get backlinks to your blog:
1. Forum posting
2. Commenting on blogs
3. Articles submission
4. Directory listings
6. Social media
7. Guest posting
What is the perfect link? No one really knows for sure, but ideally here is what the perfect link would look like:
1. Contained within the body of a post or content that is related to the them of your website
2. Is a one-way link
3. Contains relevant keywords in the anchor text
There is no need to drown in SEO. If you try to learn all there is about SEO, then you are wasting time that you could be using building and promoting your blogs. Get the basics of SEO down then focus on more important things such as posting quality content and getting backlinks.