Guest post by SuppliesGuys.
Media outlets from across the world have debated and critiqued how BP has been handling the oil spill from a PR and press perspective. There have been thousands of articles and blog postings depicting BP as everything from clueless to flustered. One thing for certain is that BP is certainly making some serious efforts to communicate their clean-up efforts with the general public.
Just today, BP began re-directing all pay-per-click (PPC) traffic to an information page about their clean-up efforts and progress. Considering that “BP” as a broad match phrase alone receives 2.74 million impressions per month in the US alone, and that their estimated cost-per-click (CPC) is $0.79, there is no doubt they are spending some cash. Then consider all of the related keywords they are bidding on including, BP oil spill.
BP has also made a serious push in their social media channels to broadcast their clean-up efforts. BP’s Facebook page and Twitter handles are streaming news releases, articles and updates in regards to what is going on with the oil spill. Although much of the response has been negative in sentiment, they are still doing their part.
BP won’t be able control what the public says about their clean-up efforts and particularly their brand. However, they are participating which in my opinion deserves the tip of the hat. Whether you blame them for what happened or not, it is fairly clear to see that BP is trying to remain transparent and communicate with the public. I don’t think BP expects the public to forget about this incident anytime soon, especially the folks down in Louisiana.
Check out the graph below which is taken from Google Insights. It shows how Google search volume for the keyword “BP” has grown over the past 90 days. This graph is only looking at web searches generated from the United States. However, you can see that the  Louisianians have a huge interest in Googling “BP,” and rightfully so. We just hope that BP puts forth maximum effort into cleaning up the oil spill in the Gulf of Mexico.
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About SuppliesGuys
BP damaged more than its own brand. It also damaged the image of the communities involved and made it harder for them to compete for capital investment. Read about the work being done to help economic development professionals refurbish their community brands.
http://strengtheningbrandamerica.com/blog/?p=343
You know what I think is funny? Now that the well has been sealed, you can’t find a single report about the entire spill on the news. Not even the occasional mention of it.